Video conferencing has long been known for reducing travel costs, saving time, and strengthening collaboration within an organization. However, when organizations utilize video conferencing to support customer relationships they have the chance to increase the ROI on their technology investment and boost both new and existing client relationships.
There are multiple ways that video conferencing can add value to customer relationships. Here are a few that stand out;
1. Training:
Organizations can use video conferencing to help train customers on the product or service they are purchasing. This can help make the training more efficient and allows the ability to provide face-to-face training without needing to be on-location.
2. New Product Updates:
A great way to stay in touch with customers is by giving new product and existing product updates. By using video conferencing to give these updates, companies can stay connected face to face more efficiently with multiple clients.
3. Market Research:
The best way to determine what your customers and future customers need is with market research. Using video conferencing to connect with customers and gather their input is invaluable for R&D. These meetings also give companies a chance to strengthen customer relationships.
4. Adding additional resources during in-person meetings:
When on-location with customer, often times it is essential to have additional resources (i.e. engineers, technicians) there to assist with the meeting. Having those individuals connect to the meeting over video allows them provide overall support more efficiently by reducing the time lost if traveling to each meeting.
Understanding the many different ways that video conferencing can benefit an organization is imperative in truly understanding the value of visual collaboration.
To learn more about how video conferencing can assist your organization, contact us for a personalized consultation.
